PRADA LINEA ROSSA SPRING 2019 COLLECTION FILM

PRADA LINEA ROSSA SPRING 2019 COLLECTION FILM

The Prada Linea Rossa digital campaign captures multiple frames of motion and combines them into a single image.

May 22, 2019

A new perspective, a fusion of sportswear and contemporary elegance, the Prada Linea Rossa Spring 2019 collection features garments designed with avant-garde techniques and made of innovative, futuristic materials.

Ultra-functional minimalism is the dimension of the collection that combines a design with sleek, pure, aerodynamic lines, high performance and a modern attitude.

Breathable, elasticized and waterproof fabrics are a characteristic of Linea Rossa. The men’s, women’s and unisex garments have relaxed or slim fit silhouettes to permit the best performance in any occasion.

A technoid take on the classic technique of chronophotography, Lineisy Montero and Jun Young are the protagonists of the video in a succession of moments that reveal, as if in a parallel reality, the invisible energy of our daily actions and infinitesimal ways of being.

The new film was created under the creative direction of Thomas Lenthal, directed by Daniel Sannwald and styled by Elodie David Touboul.