Empowering women is an essential part of the jewelry brand’s manifesto and it continues to be with the Pomellato 2019 ad campaign for the Pomellato Sisterhood Initiative.

A communication platform of like-minded women from varied disciplines, backgrounds and generations and is meant to both inspire others and highlight positive examples of female leadership based on strength of character, foresight, creativity and authenticity. Pomellato jewelry was created with independent women in mind.

“Pomellato designs with women in mind. Our latest commitment, the Pomellato Sisterhood Initiative features positive examples of female leadership – women who follow the beat of their very own drum,” said Sabina Belli, Pomellato CEO.

“We have gathered a sisterhood of authentic, diverse women who with Pomellato advocate for female leadership, inclusion, equality and unity. Their inspirational voices raise to support one another, and to celebrate our differences as well as what we all share: this is what makes for true sisterhood.”

Chiara Ferragni stars in the latest campaign for the Italian brand and and as a self-made Italian businesswoman, model and designer, it was her 2009 blog The Blonde Salad that laid the foundations to build her social media and fashion empire. 

Watch behind the scenes as Chiara Ferragni introduces the new vibrant and elegant, Brera collection, embodying its hometown of Milan. Balancing the “Milanese understatement” with the city’s exuberant expression, the Brera collection is a combination of sensuality and shine.