Picture a sun-soaked Californian desert valley, where music lovers come to play. A dusty road, lined by palm trees; a gas station appears in a distant heat haze. For the very first time in 2019, introducing the Yves Saint Laurent Beauty Station collection that pushes the boundaries with a fantastical custom creation beauty adventure like no other, set in the heart of Palm Springs; a voyage to a musical fantasy come to life.
The two heroes ride into the desert on a journey that could only be embodied by the spirit of YSL Beauty.
First stop, driving through Cathedral City on Route 111, pull up to the forecourt of the Yves Saint Laurent Beauty Station, where the Rouge Volupte Shine towering-high lipstick sign, open-topped cars and tour bus awaits, beside shocking pink gas pumps and a field of heart-shaped balloons in reference to the asymmetric black balm heart of the new Volupte Plump-in-colour.
Behind the Yves Saint Laurent Beauty Station, step into the pop-up store to experience the brand’s new and best-selling makeup essentials while discovering the campaigns of Kaia Gerber.
Enjoy 4 areas dedicated to Touche Eclat Radiant Touch, the iconic pen and Touche Eclat High Cover, the new natural-looking high cover concealer, Rouge Volupte Shine, the legendary moisturizing lipstick and Volupte Plump-in-colour, a new lipstick with a rock and subversive black balm heart that makes our lips feel plumper.
Watch behind the scenes as Kaia Gerber make it hers with an exclusive opportunity to customize her favorite YSL lipstick with Tom Pecheux.