Directed by Cass Bird in New York City, the Tiffany & Co. 2019 Believe In Love campaign film features Lady Gaga’s song “Is That Alright?” from the motion picture A Star is Born.

The campaign features the Tiffany True engagement ring, which includes an innovative white diamond cut. The film captures the intimacy between two people, and the Tiffany True engagement ring as a symbol of their bond. Lady Gaga’s original song “Is That Alright?” from the film A Star is Born, is featured in this latest chapter of Tiffany & Co.’s Believe In Love campaign.

Lady Gaga is a longtime friend of the brand, appearing in a previous campaign and more recently, taking to the red carpet in Tiffany’s innovative designs for her work in A Star is Born. It was at the 91st Academy Awards® that she wore the iconic Tiffany Diamond, marking the first time the legendary stone has ever appeared on a red carpet.

The campaign film, which features Tiffany’s new engagement ring, echoes the emotional connection of love captured by the song.