Designed by Storagemilano, the Alberta Ferretti Qatari boutique in Doha occupies 180 square-meters on a single level reinterpreting the heritage of the brand through the use of refined materials and delicate details that combine to create an elegant and feminine effect.

The floor in pearly pink marble – typical of the Italian tradition – extends to the walls, creating elegant backdrops in a contemporary juxtaposition of materials, with inserts of intonaco with a horizontal coffered pattern.

The seating and display counters in prized myrtle burl with soft pink glass and brushed pale gold fixtures are defined by sinuous forms that harmonize with the floor-to-ceiling central elements clad in a fluted mirror surface that brings out the beauty of the products on display.

The ceiling decoration, which characterizes the entire space, expresses the magnificence of nature, in keeping with the romantic aesthetic for which the brand is known.

The store showcases the women’s and junior ready-to-wear lines, footwear and accessories, as well as the exclusive creations of the Limited Edition collection.