CAROLINA LEMKE X KIM KARDASHIAN EYEWEAR CAPSULE COLLECTION
It's strength in numbers as Kim Kardashian partners up with eyewear designer new Carolina Lemke for a new collection and campaign.
March 15, 2019
Israeli eyewear brand Carolina Lemke has teamed up with Kim Kardashian West for her first eyewear designs co-created for the brand. The Carolina Lemke x Kim Kardashian collaboration now has advertising campaign and a first collection of accessibly-priced eyewear.
Photographed by Mert Alas and Marcus Piggott, it features eye-catching frames from the Kardashian West collaboration. The inspiration for the abstract, slightly obscure campaign has been drawn from supermodels of the ’90s alongside pre-CGI science fiction concepts and ideas. Kardashian West has often leaned towards minimalism, which resulted in the overall campaign being created in a sleek style and tone, with accents and elements sparked by a more conceptual voltage. In these photos, Kardashian West herself is featured, staged just in her element—a single figure with all lights shining directly above her. She is individually photographed with a number of “clones” being staged against the frame: a starkly dim, indigo background that sends attention back to the model of the shot.
The slogan—cleverly titled “On Sight”—alludes to the instantaneous connection that consumers are promised to have with the product as well as with others that they are engaging with from the other side of the glasses’ lens.
Kim Kardashian follows the world-renowned model Bar Refaeli as an ambassador for the eyewear brand.
Starting March 19th, select styles form the Kim Kardashian West of Carolina Lemke collection are going to be made available. The full collection can be accessed online come early April 2019.
