A fashion star is born as Rita Ora is now part of the Escada family and the new face of the brand

Alongside starring in the Escada Spring 2019 ad campaign, which shows the playful yet luxurious aesthetic at the heart of the collection, Rita Ora will play an on-going role with the Fashion House throughout 2019.

“To have shot the new campaign with Escada is a dream come true. I am really looking forward to representing Escada to the fullest,” said Ora.

The Spring 2019 campaign brings to life an imaginative world where Rita playfully explores and interacts with oversized accessories and heritage logo detailing. The campaign was shot by renowned photographer Craig McDean and styled by Jacob K.

Alongside the campaign, Esacda has launched punchy tees presenting the Rita Ora brand campaign and were specifically designed for that matter. Each shirt expresses Escada’s unerring instinct for strong women. They are a declaration of love for fashion and design – and statements to have!