GANNI X MYTHERESA CAPSULE COLLECTION
Luxury online retailer Mytheresa and Danish fashion label Ganni will collaborate on an exclusive Springtime capsule collection.
March 11, 2019
Named “On The Edge of Flower Fields”, the Ganni x Mytheresa exclusive capsule takes inspiration from the feeling of a change in season, embracing Spring with vibrant colors and fun florals.
True to Ganni’s effortless aesthetic, the 12-piece capsule comprises standout dresses with broderie anglaise and mesh fabrics in smock shapes, featuring the brand’s signature wrap dress reinterpreted with puff sleeves, ruffles and tiered peplum hems. Accessories finish the look in the form of cult items from the main collection, including a floral print bucket hat and the brand’s bestselling cowboy boots in an all-new white colourway.
Ditte Reffstrup, Creative Director at Ganni says: “Mytheresa was our first ever big international partner, so they’ll forever have a special place in our hearts. For the capsule, we took it back to classic Ganni, with a feminine line-up of dresses and accessories full of fun floral prints and contrasting details – perfect for all the summer parties. We were thinking about that time of the year where everything is just on the edge of going in to spring, when there’s a real feeling of change and excitement in the air.”
This capsule marks the second time that Mytheresa and Ganni have collaborated on an exclusive collection in the past two years.
The Mytheresa x Ganni capsule launches globally on Mytheresa within a dedicated editorial story from March 13th, 2019.