CÉLINE FLAGSHIP STORE IN NEW YORK
Céline's latest brand development will feature a re-design of boutiques here in New York City and worldwide.
February 22, 2019
There was note also of change in the classic Céline style, with more colors, more “Slimane” fitted suits and more variation in shape. And now they are set to launch a new architectural design concept for the boutiques. The first Céline flagship store to open will be New York City’s 650 Madison Avenue location, subsequently followed by stores in L.A, London, Paris, Tokyo, Milan, Bejing, and Shanghai.
The one-floor layout stretches to 5,000 square foot and features natural materials specifically chosen by Slimane. Roman lava stone, Basaltina, was used for the boutiques flooring, black granite with ginger and cream veins was used for the walls and shelving. As well as two different types of marble and grey travertine dotted throughout the store. Like the right accessory, furniture and artwork aligning with the artistic design will play a requisite part of completing the look. The walls and shelves include a ginger and cream-veined granite. Additional accents include pillars created with oak, concrete, stainless steel, brass and gold mirror.
Providing a contrast in the space are Slimane-designed, pieces of furniture placed throughout the boutique. Objets d’art created by contemporary artist like James Balmforth, Jose Davila, Elaine Cameron Weir and Oscar Tuazon, top it all off.
Most flagship or larger boutiques, such as NYC, will now offer both a men’s and women’s section, and with all major capitals opening menswear boutiques.