Kendall Jenner and Shawn Mendes are among those featured in Calvin Klein’s digital-first campaign
Introducing the Calvin Klein My Calvins Spring 2019 ad campaign featuring Calvin Klein Jeans and Underwear collection with Shawn Mendes, Noah Centineo, Kendall Jenner and A$AP Rocky.
The campaign, dubbed Our Now: #MyCalvins, was shot by British photographer Glen Luchford and styled by Melanie Ward. The images and video were taken in a “familiar suburban environment” that was intended to capture the spirit of today’s youth. The campaign also highlights CK’s new Statement 1981 underwear, which feature bold graphic waistbands that nod to the brand’s founding year.
“I feel extraordinary because I’m free to be myself,” Rocky stated, defining freedom. “I think I’m just great being pretty, man.” While Jenner offers, “I don’t think youth has an end. I think its all in your soul and how you feel rather than an actual age.”