Shot at the photographer’s Los Angeles studio, the Kenzo Spring 2019 ad campaign depicts an optimistic utopia to bring the collection to life, conjuring a Kenzotopia, where streetscapes, urban apartments and outdoor scenes blur together in a euphoric Technicolor reverie.
To create the backdrop for the Kenzo Spring collection, David LaChapelle did not simply stage his subjects but brought them to life in a fantasia of his own making.
“The utopic and heavenly looking, natural spots were all shot in Maui. It felt great to just step into Kenzo’s world and take another look at utopia with Humberto and the team at Kenzo. The result is a really great glimpse of this world. Referencing my own pictures in this sort of surreal way serves it really well,” says David LaChapelle.
With its eye-catching, lush colors and bold mingling, Kenzotopia draws inspiration from the rites and rituals of both urban subcultures and Renaissance painting. Models are joined by fashion moonlighters such as dancers, musicians and students. The futurist silhouettes boast energetic colors, revisited shapes and an explosion of exotic prints.