The Yves Saint Laurent Beauty Y fragrance for men is the story of a man but of a men generation: creative and doers they dare to follow their passions and intuitions; to ask themselves the right questions & create their own path to self-accomplishment.

A white & dark masculine fougere, Y is the scent of freedom to dream, dare & live to be accomplished. Fougeres are among the most prevalent families in masculine fragrance. A touch green, a touch woody and topped with a soft balsamic sweetness, Y offers a bold new take on the traditional fougere.

Created by legendary perfumer Dominique Ropion, the scent inspired by two staples of the masculine wardrobe for Y.

The bottle is sharp and minimalist in its construction but keeps a strong creative signature with the surprising Y notch on the back. The eau de toilette represents the dual personality of those men: clear & bright on the top notes while strong & sensual on the heart & base notes.

Adam Levine is fronting Yves Saint Laurent Beauty’s Y fragrance campaign and now he is the official international ambassador for the cologne.