For Spring, Creative Director Daniel Lee debuts his first campaign for Bottega Veneta.

February 1, 2019

The Bottega Veneta Spring 2019 ad campaign focuses on the notion of time – indefinable and transient. The result is, paradoxically, timeless – an examination of the codes and heritage of Bottega Veneta, on what it represents in the fashion landscape of today. It is a palate cleanser, a reset of our perception, a reestablishing of identity for now.

Photographed by Tyrone LeBon, these natural, unself-conscious pictures seem like fragments of a larger narrative, as if scenes captured from a film. Influenced by Italian neorealist cinema – and the way of life those films reflect – each image encapsulates and cements a different character, a persona, that represents a facet of Lee’s vision for the house.

The cast of men and women spans generations and diverse backgrounds, giving the images a universality – an Italian spirit, with a global relevance. United here, they form a new community, a family. Juxtapositions explore not dichotomy, but their interrelation. There is an affinity found between Bottega Veneta’s hallmark material, leather, and the skin of the body – a bare back, a bag in intrecciato, a figure weaving through water, a woman wrapped in a calf trench-coat.

Recorded over several days in a private house on the Neapolitan island of Ischia, these images are dynamic, essential and free. They have a quiet confidence. Fashion is stripped to its purest form, laying out the essential elements of Bottega Veneta: a fine knit, a coat, the intrecciato leather. Incidental, almost, the clothes and accessories become part of a whole – part of the context, part of a life. Expressing a sense of intimacy, a heightened reality, these images delineate the spirit of Bottega Veneta.


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