Photographed by Jamie Hawkesworth featuring Binx Walton, Chunjie Liu, Jean Campbell, Jill Kortleve, Kesewa Aboah, Lara Stone and Nora Attal, the Alexander McQueen Spring 2019 ad campaign is about the journey of women and the journey of a woman.
The Spring 2019 collection is about the rites of passage, milestones: birth, sisterhood, betrothal, marriage, mourning.
A shredded silk paper taffeta wedding dress, a delicate white embroidered christening gown, dark Ophelia silks, kept in a trousseau, folded with pressed flowers. Heirlooms and keepsakes connect the threads between generations. Hidden treasures, pilgrim souvenirs. Clothing embedded with memories and meaning.
Goddess – from warrior queen to the feminine divine – surveying the rich and vivid landscape before her.
Curving hills are marked with carvings of white horses and mythical beasts. Crimson poppies line the walkways to stone circles and hill top castles imbued with a sense of mystery and legend that seeps through the land. The Avalon marshes with their meandering paths and streams edged with tangled wild yellow iris are veiled in mist and evoke the spirit of medieval beauty. The collection is inspired by the world steeped in pagan ritual and folkloric tradition.