Serena Williams stars in Audemars Piguet’s latest timepiece innovation with a competitive message to “never be satisfied”

Driven by innovation, Audemars Piguet’s craftsmen continuously challenge their practices and production standards aiming to reach technical perfection. The Audemars Piguet CODE 11.59 timepiece is about human challenges and Tennis athelete and superstar Serena William embodies the competitive message with perseverance, strength and dedication.

“When I win tournaments I always like to look back to see if I served good, I moved well but how do I improve. If I did good how do I do better,” said Serena Williams, star of the new timepiece collection film series.

CODE 11.59 demands new tools, skills and techniques to reach an exceptional degree of technical and aesthetic complexity. Constantly reinventing itself, Audemars Piguet broadens its savoir-faire to create singular timepieces.

Since its foundation in 1875, Audemars Piguet has charted its own course, crafting unique complicated mechanical watches, and paving the way for new trends and technical records.