CHRISTIAN DIOR SPRING 2019 AD CAMPAIGN
A celebration of the body in motion, the Dior Spring campaign portrays a collection inspired by the world of dance.
January 7, 2019
Shot by British photographer Harley Weir, the Christian Dior Spring 2019 ad campaign portrays the dance-inspired designs of Maria Grazia Chiuri.
“My work is related to the celebration of the body through clothing and the opportunity it offers us in how we represent ourselves in the eyes of others, as well as in our own eyes,” Maria Grazia Chiuri explains. In endless shades of nude, these images shot by the British photographer Harley Weir reflect the lightness and modernity of the collection designed by the Creative Director. The models’ supple and delicate allure is captured through an interplay of shadows that is the work of Sharon Eyal, who developed a unique dance performance for the Dior spring-summer 2019 show.
Long pleated dresses and mesh pieces enhance natural femininity, while bodysuits and unitards, in a palette of neutral colors and as worn by the choreographer’s troupe of dancers, compose a silhouette formed of transparency and layering. The kaleidoscopic motif, in turn, echoes the experimentation of the contemporary dance pioneer, Loie Fuller.
The visuals are punctuated by House icons such as the Saddle bag, with its emblematic curves, and the Bar jacket, reinterpreted by Maria Grazia Chiuri and paired with a floral-print fluid skirt or jeans.