CHANEL CHANCE EAU TENDRE FRAGRANCE FILM
Created by perfumer Olivier Polge in cooperation with, the new Chance Eau Tendre scent it expresses a radiant and confident femininity with a feeling of absolute tenderness.
January 7, 2019
With the Chanel Chance Eau Tendre, perfumer-creator Olivier Polge, in cooperation with the French Maison reinterprets the floral-fruity signature. The fragrance is even more intense and enveloping.
More intense, more enveloping, this version expresses a radiant and confident femininity. Its floral heart accentuates the fullness of exotic jasmine absolute, enriched with an essence of rose that shines a soft light at the center of the composition. More feminine than ever, this floral equation is draped in just the right dose of smooth and creamy white musk notes to create a clean, cottony effect. Immediately illuminated by the tangy whirl of the grapefruit-quince accord, Chance Eau Tendre brings a feeling of absolute tenderness. Delicate and profoundly poetic, this new composition evokes a woman whose joy and inner glow gives her instant charm.
Continuing his longstanding collaboration with the House since 1990, Jean-Paul Goude extends his creativity and allegorical talent with the new Chanel Eau de Parfum campaign, portraying another theatre of chance: the audition. For this campaign, Goude teamed with self-taught choreographer Ryan Heffington who shares his love of mixing genres and cultures, and with musician Sam Spiegel who also wavers between classical culture and hip hop. It was a perfect fit: “they are both perfectly in tune with me, taking a somewhat naive and spontaneous approach to the film that is similar to mine.”
A frenzied whirlwind of dancers and choristers perform coordinated movements and choreographed reactions that convey the spirit of the fragrance in the slightest gesture.
Chance Eau de Tendre will be available at all Chanel Beauty Counters and on www.chanel.com beginning January 28, 2019.