GIADA SPRING 2019 AD CAMPAIGN

GIADA SPRING 2019 AD CAMPAIGN

Italian fashion brand Giada taps Giedre Dukauskaite as the face of its Spring campaign.

December 17, 2018

Captured by Inez & Vinoodh, the Lithuanian model takes the spotlight in a series of portraits for Giada‘s Spring 2019 ad campaign. The advertisements juxtapose black and white studio images with full-length shots.

Creative Director Gabriele Colangelo’s inspiration for the collection is British abstract artist and architect Victor Pasmore.

The Spring 2019 ad campaign features the a collection of fine pleats fanned out and draped over pantsuits or blouses in a delicate color palette of different shades of green, bronze and cooper. Trenchcoats were presented in feather-light cashmere or double organza, and a short cape was rendered more luxurious with sheared mink fur panels and thin organza ribbon.

The collection toys with layering for a lineup that is sophisticated and sleek.

Styled by Karen Kaiser, Giedre wears pleated skirts, tailored jackets and sleek handbags. Giovanni Bianco works on creative direction for the shoot with hair by James Pecis and Dick Page on makeup.

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