PROENZA SCHOULER WHITE LABEL SPRING 2019 AD CAMPAIGN
After launching a secondary line last year, Proenza Schouler unveils the PSWL Spring campaign.
December 7, 2018
Photographed by Ethan James Green, the Proenza Schouler White Label Spring 2019 ad campaign features models Sasha Pivovarova, Eniola Abioro, Awar Mou, Meghan Collison and Remington Williams.
A colorful campaign, ad images are shot outdoors near an industrial setting outlining the cool street styles of the collection. Furthermore, the color palette stems off of the dimming sunset in the background and highlights the bright red hues bringing a pop to the lineup. Styled by Carlos Nazario, the advertisements spotlight sweaters, denim and bomber jackets, all with a a tie-dye touch bringing an even more graphic element to the collection.
Short for Proenza Schouler White Label, PSWL derives much of its language from elements found throughout the history of the main line but rendered in a more casual, accessible way.
“It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer we’ve developed over the years,” said designers and founders Jack McCollough and Lazaro Hernandez.
A more youthful collection focuses on essentials with graphic touches and clean minimal lines.