Gwyneth Paltrow reprises her role in Tous’ Tender Stories series with holiday-style campaign with a little twist

At Tous, the brand has been designing and creating surprising and enduring jewelry since 1920. With noble materials, precious stones and the talent of their master jewelry makers.

This season, it is no different as the brand launches the Tous Tender Stories No. 9 film starring Gwyneth Paltrow spotlighting the festive pieces just in time for the holidays.

The latest installment of the series sees Aunt Edna wanting her treasured necklace to go to one of her nieces, Annie and Grace, both played by Paltrow.

Discover who will inherit the prized Tous jewels.