CHANEL NEW BOUTIQUE IN PARIS
This November the rue Cambon, Chanel’s legendary address, welcomes a new boutique at number 19.
November 27, 2018
The House has restored and transformed three historic buildings to create one 1,500 m2 space, dedicated to the entire Chanel universe: Ready-to-Wear, accessories, watches and fine jewelry, perfume and beauty.
Initiated in January 2016, this project was designed by New York based architect Peter Marino and is a veritable architectural, technical and artistic feat, located on the rue Saint-Honoré, rue Duphot and rue Cambon.
Under the impetus of the designer, today Chanel is extending its aura over the rue Cambon by opening a second boutique. The boutique at n°19 perfects this remarkable ensemble with its rich history and architecture. This new address is completed by an interior courtyard. Wooden beams were removed and then reinstalled on the concrete structure, and original stones were reintegrated to preserve the historical elements of the three buildings. For architect Peter Marino it was vital that the typically Parisian architecture should be preserved.
Inside the boutique, a Versailles parquet and ironwork made by artisans, curtains embroidered by the House of Lesage along with elements fashioned by Goossens all accentuate the Parisian and French spirit of the space. The overall effect is both graphic and pure, magnified by the luxurious materials, used in their most simple form, without artifice.
The ground floor opens onto the shoe, leather goods and accessory collections. As a continuation of the historical stone façade, the floors are paved with limestone, bringing the outside, inside. The second entrance on rue Duphot leads into the Beauty space, home to all the House perfumes in an alcove salon imagined like a cabinet of curiosities. An original feature, the majestic staircase in limestone has been fully restored, its walls swathed in juxtaposing mirrors echoing the legendary staircase at 31 rue Cambon. Finally, a vestibule houses an elevator in black, ivory and metallic woven metal. The first floor, we peacefully discover the bags, the small leather goods, the costume jewelry and other accessories. The white and grey armchairs and the tall chairs in tweed are an invitation to spend time trying on the latest watchmaking and jewelry creations, to slip on a scarf or a pair of sunglasses, and to enjoy the space in a relaxed ambiance.
Dedicated to fashion, the last three levels focus on contrasting materials: traditional wooden parquet, textured metals, lacquered walls in the fitting rooms. The second floor thus welcomes furnishings inspired by Gabrielle Chanels’ world. It’s here, in the three rooms that make up this floor, that the Ready-to-Wear collection and the Cruise, Métiers d’art, COCO NEIGE and CHANEL’s COCO BEACH collections will be displayed over the seasons.
The customer experience takes on unprecedented scope. Immersed with the House values of excellence, it gives the impression of following in the footsteps of its founder and taking the creative paths established by Karl Lagerfeld.