IRO FALL 2018 FILM CAMPAIGN

IRO FALL 2018 FILM CAMPAIGN

IRO takes it to the streets with a Fall campaign by Collier Schorr.

November 26, 2018

The IRO Fall 2018 collection features a streetwise sensibility stirred together with leather jackets that have attitude to burn, with black leather with fraying along the seams and a taste for comfort dressing but with lashings of skin.

The shearling thigh-high is the brand’s statement shoe this season. It may be bunchy, but that’s intentional, the better to anchor high-waisted paper-bag denim shorts, sometimes also lined in shearling; slouchy, chunky knits; tulip skirts with tailored overcoats; and swingy day coats. The latter came in tweed with raw edges, blue, or Aztec prints. A leopard number in double-faced cashmere nudged the brand’s “accessible” positioning past the $1,000 mark. It is perhaps IRO’s chicest piece to date.

IRO is pushing Fall into Spring—smart move—with more prints, colorful shirts (in orange, reds, and purples) and lacy tops. “We just sense that people are looking for more light and a lighter feel in their wardrobe,” observed Laurent. On the accessories front, there are neon orange and coral bucket bags emblazoned with the word experience, Western-leaning low white boots, and the brand’s first “fashion running” shoes. One style, earmarked as a New York exclusive, is scrawled with prototype markings, featuring big fat letters on the sole: “send to Paris for final approval.”

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