Stella McCartney launches the luxury brand’s latest venture: bridal

‘Made with Love’ is the name of the Stella McCartney debut bridal collection, launched at the brand’s stores in the UK, US, China and Japan.

“Made with Love” is a 17-piece bridal collection reimagining wedding dressing for the modern woman; a new perspective on the traditional that is effortless, confident and naturally sexy, made with signature Stella attitude.

From gowns to tailoring; from lace to sequins; from unembellished to statement-making, this contemporary collection is designed to reflect each bride’s individuality, making her look and feel her best on her special day.

Every piece is made in Italy across factories in Puglia, Abruzzo and Marche, each with a history of handmaking and meticulous craftsmanship. Staying true to Stella’s environmentally-friendly ethos, garments are crafted using luxurious sustainable viscose and updates on traditional couture fabrics.

Speaking about the bridal range, the designer said: “It’s something that I feel very passionately about and is very close to my heart. I think that in this day and age the wedding day is something very different to how it’s traditionally perceived, and I think that the house of Stella McCartney really represents something a little more effortless.”

Discover more here.