MIU MIU RESORT 2019 AD CAMPAIGN

MIU MIU RESORT 2019 AD CAMPAIGN

Miu Miu sets its Cruise campaign in the front of a glamorous hotel, a point of endless rendezvous and interaction.

November 9, 2018

The Miu Miu Resort 2019 ad campaign captures the essence of constant change, of intrigue and interaction with a litany of women from different walks of life, crossing paths at the entrance to the gilded foyer of the fin de siècle Hôtel Regina in Paris.

The grand public space of the lobby or foyer marks a point of convergence, a spontaneous and unexpected arena for the exchange and interchange of distinct characters: a proscenium arch under which personalities are perceived, discerned, and redefined as guests mill around, blurring lives together.

The revolving cast promenading through the doorway includes actress Gwendoline Christie and models Lucan Gillespie, Taylor Hill, Kendall Jenner, Adriana Lima, Ariel Nicholson, Cami You Ten, Zoe Thaets and Naomi Chin Wing, vividly illustrating the notion of the hotel as cultural crucible, a pole of intersection.

Captured by Alasdair McLellan at the very door of the hotel, suspended in dynamic action, these figures are poised on a threshold. Whether entering or exiting, the women are boldly stepping into the unknown. Nothing can be anticipated, but anything may be expected.

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