GUCCI FALL 2018 EYEWEAR FILM CAMPAIGN
Meet the press as actress Ni Ni hits stars in Gucci's latest eyewear campaign for the second season.
October 18, 2018
Photographed by Colin Dodgson, the Gucci Fall 2018 eyewear campaign heads straight to the media. Actress Ni Ni reprises her role and stars in the campaign alongside Sedona Legge and Stella Lucia.
The pumpkin velvet curtain backdrop coupled with an oversized floral arrangement, a fern, and a bevy of microphones are one of the smartest sets of the season. Dodgson makes great use of combining close-up details shots with jerky camera motions that bring it back to the 70s. That coupled with the backing track “Big City” by 1960s British Merseybeat band. The Swinging Blue Jeans known for their hit singles “Hippy Hippy Shake” and “Good Golly Miss Molly,” is a perfect one-two combination.
With retro microphones in their faces, the girls wears oversized sunglasses and optical frames. Christopher Simmonds works on art direction for the shoot with music for the campaign film by The Swinging Blue Jeans.