Givenchy today invites women to have the courage to step into that space beyond conventionand to embrace the frisson of freedom and forbidden sensations. The Givenchy L’Interdit is a fragrance to remind us that sometimes audacity is the key to freedom.
A magnificent, fearless fragrance and devastatingly elegant, created by master perfumers Dominique Ropion, Anne Flipo and Fanny Bal, L’Interdit unveils a floral white bouquet of orange blossom, jasmine and tuberose. In contrast, earthy dark tones emanate from the vetiver and patchouli.
The bottle design of 2018 is a clear tribute to the original 1957 bottle. An object that like perfection itself is truly timeless and terribly modern. Strikingly sober, with a round squareness, a soft strength. At once simple, deeply feminine and soft in its evocation, it also has the elegance of being tied up with a sharp seal that binds the contrasting matte grosgrain bow and the shiny 4G logo.
Todd Haynes, the Director of the campaign film, and Rooney Mara captured a unique yet definitive style, something that has always set Givenchy apart. The film was shot at the ghost metro station of Porte des Lilas which is not open to the public.
In the campaign, Rooney explores the forbidden with disarming confidence. We find her first, dressed in a Givenchy Haute Couture black lace dress, in a chic Parisian apartment bathed in ennui. The advertising visual is by renowned photographer David Sims and was also shot in the Paris metro.