For the second collaboration between Gigi Hadid and Messika, the My Soul collection offers up a collection in a more spontaneous style, perfectly capturing the Californian supermodel’s bohemian-chic vibe. Marking a departure from Move Addiction and its punk-rock connotations, My Soul is inspired by fashion-hippie styles.
“For this second collection, Gigi knew exactly what she wanted,” said Valerie Messika. “She created a number of highly precise moodboards, which formed the basis of our creative process. She was the orchestra’s conductor, providing artistic direction for these ideas as I sought to bring my diamond expertise and the Messika values to her dream jewelry,” said Valérie Messika.
In a very sensual bohemian chic universe, these pieces can be worn in layers and are a perfect representation of the current trend towards “stacking” in jewelry. This trend is to accumulate bracelets, necklaces and rings. Through the vibrancy of gold, fluidity of chains and an ergonomic comfort when worn, the two friends have worked the diamonds into drops of light faithful to the “mix & match” signature of Maison Messika.
With this second collaboration, Valérie Messika confirms her position as a pioneer of the neo-jewels. Composed of a choker, a pair of earrings, diamond rings or ankle bracelets, the jewels mingle, accumulate.
Just like the free and modern woman of Messika, the top injects the idea of another facet of the woman: that of a solar and sensual woman. My Soul is a chance for the supermodel to bring her diamond dreams to life. A reflection of her soul, the pieces in the collection transport us into the sunfilled world of Gigi Hadid.