Following last season’s successful chapter of its ‘Defining Moments’ campaign, for the Ermenegildo Zegna Fall 2018 collection film has called upon the same dynamic duo. Both Bardem and Patel share a moment as they explore Spain’s central capital decked in the latest threads from Zegna.

Alessandro Sartori, Zegna’s artistic director, said: “Madrid is an extension of Javier, as this is where he is from and now lives with his family, so it felt authentic to represent his hometown in this new chapter of the campaign. Zegna is a global brand that speaks to multigenerational international friends and customers and is evolving accordingly.”

The campaign was shot once again by Craig McDean, who features Madrid’s boulevards, parks and museums in the photos and films. The two men are dressed in Ermenegildo Zegna’s Luxury Leisurewear and Couture XXX lines, marring functional elegance with couture tailoring.

He said, “The Defining Moments concept with its chapters marked the start of a new strategy for the house: the beginning of a new path for Zegna that is consistent with our history and our DNA, and at the same time has a clear vision of the future. The key is not to purely explore whether the clothes are fashionable or not, but to show the values of a brand and the brand’s essence.

Discover the Ermenegildo Zegna Fall 2018 film series as Javier Bardem, the expert, takes Dev Patel, the tourist, on a unique journey around his Spanish hometown.