The French Maison’s Brand Ambassador Emma Stone fronts the Louis Vuitton Attrape-Rêves fragrance. Evoking a feeling of continuous movement, the film is an ode to the many moments that add up to a lifetime.
In the campaign, the actress wears a Grecian inspired white dress with pleating. Posing against a beach background, Emma’s signature red tresses blow in the breeze.
To capture the experience of euphoria and dreams of exciting adventures, perfumer Jacques Cavallier Belletrud chose the olfactory direction of the composition as explosive, lively and surprising, working on the scent which is described as an oriental floral. Attrape-Rêves features notes of peony, ginger, Turkish rose and cocoa flower.
The perfume will be available in stores starting September 2018.