ROBERTO CAVALLI FALL 2018 AD CAMPAIGN
Roberto Cavalli celebrates the launch of its new Website by unveiling the brand’s new Fall campaign.
September 7, 2018
In keeping with the most authentic spirit of the new digital platform, which perfectly embodies the glamorous and modern spirit of the fashion house, the new Roberto Cavalli Fall 2018 ad campaign features the human body deeply blended with the lush natural environment.
Armed with his evoking extravagance and intense color sensibility, photographer Mario Sorrenti chose together with art director Giovanni Bianco the Alderman’s Ford Nature Park in Central Florida as the wild background to lens models Felice Noordhorf and Felix Prabitz. Wearing statement pieces of the Roberto Cavalli Fall 2018 collection, they are captured interacting with natural elements, including tree trunks.
The vivid, intriguing images, as well as a captivating video, find the perfect stage to engage an international audience in the new Roberto Cavalli official website, which makes its debut this month with an entirely re-designed structure.
Designed by Gianni Tozzi to immediately capture the attention with its wide images and the bold, graphic fonts, the brand’s new digital platform guarantees users not only to immerse themselves in the rich world of the Roberto Cavalli Group by fully discovering its different lines, but also enables customers to shop among a wide catalogue of products. Along with the Roberto Cavalli ready-to-wear, accessories and fragrance collections for men and women, for the first time the online store also carries children’s wear and the interior design products of the Roberto Cavalli Home label.
