The new Aquascutum Fall 2018 ad campaign focuses on rediscovering and remembering the craftsmanship, techniques and fabrics from a bygone era.

Shot by acclaimed fashion photographer Victor Demarchelier, the main theme for the Fall collection is a journey through the Northern landscapes and rugged terrains of Britain, rediscovering and remembering the craftsmanship, techniques and fabrics from a bygone era.

Taking direction from the theme of the collection, the brief was to create an iconic and modern concept linked to the wonderful Scottish landscape. The main focus is placed on products to showcase the quality and British essence that marks Aquascutum as one of the leading heritage brands.

A special space in the new collection has been dedicated to an unmissable capsule collection ‘Aquascutum Heritage’, which introduces a modern take on a selection of Aquascutum’s key heritage pieces.