PROENZA SCHOULER FALL 2018 AD CAMPAIGN FEATURING AMBER VALLETTA

PROENZA SCHOULER FALL 2018 AD CAMPAIGN FEATURING AMBER VALLETTA

Amber Valletta shines in the sun for Proenza Schouler's Fall campaign set outdoor.

August 22, 2018

The Proenza Schouler Fall 2018 collection explores the heritage of American craft through the lens of a voyager featuring model and actress Amber Valletta.

The campaign, shot by photographer, Zoe Ghertner, features the icon set against a surrealist American landscape.

The clothing she wears, made of leather macramé cording, artisanal tie-dyes, and intricate patchwork leathers embody the spirit of freedom and of the great outdoors found throughout the collection, albeit with a modern, hard-edged sensibility integral to Proenza Schouler.

Inspired by the traditions of handcrafted techniques, ready-to-wear and accessories feature macramé cording and fringe, intricate crochet details, and artisanal tie-dyes.

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