COS FALL 2018 AD CAMPAIGN
COS spotlight its modern aesthetic and classic designs with a fall campaign set in nature.
August 15, 2018
British model Karen Elson stars in the COS Fall 2018 ad campaign, shot on location at Sweden’s Kivik Art Centre in Österlen.
The campaign exhibits a modular and innovative collection, featured on models Karen Elson and Fernando Cabral, styled by Hannes Hetta. The shoot takes inspiration from juxtapositions in the environment, engineered elements and processes which refine the raw.
The centre is in synergy with the key directions that underpin the season: sculptured forms and textural contrast. Where natural horizons meet concrete creations, the fibrous natural cottons meet reproportioned garments in technical fabrics.
Viviane Sassen’s background in art photography offers a reimagined lens in which to capture the collection. Her stylistic abstraction of bodies illuminates the synergy between both body and the collection, as well as nature and textural movement. A technically-constructed thermoreactive jacket in titanium grey is set against organic surroundings, whilst a vibrant sulphur alpaca wool jumper is contrasted with a concrete expanse.
