David Yurman heads to Oracabessa, Jamaica, for the Fall campaign starring some of fashion’s top faces

Amber Valletta, Ashley Graham, Anna Ewers and Joan Smalls appear in enchanting shots of the David Yurman Fall 2018 ad campaing captured by Peter Lindbergh.

“The campaign captures the beauty in everyday moments of life, evoking joy and a spirit of playfulness yet sophistication,” says Chief Creative Officer, Evan Yurman.

With the continued theme of “Celebration,” which was first established in the brand’s 2000 campaign, the latest images where shot at the GoldenEye Resort in Oracabessa, Jamaica.

For some of the models, including Valletta, Ewers, and Smalls, this marks a return to the brand, with Smalls having first appeared in the Fall 2011 campaign. But for Graham, the campaign is a completely new experience—and a particularly special one. “This is my first really big jewelry campaign,” she noted.

With a roster of other previous models that includes Kate Moss, Kate Upton, and Natalia Vodianova, the brand’s campaigns are among some of fashion’s most instantly recognizable, thanks to their consistently clean black-and-white aesthetic. “For us, it’s always been about creating imagery that captures the beauty in everyday moments of life,” said Evan Yurman, David Yurman’s chief creative officer.

Go behind the scenes with ultimate model cast  for the David Yurman campaign celebrating living the life you love.