The Etro Fall 2018 ad campaign tells a story set in one of Milan’s many hidden and magical spaces.

Faithful to love and beauty, the advertising campaign dedicated to the Fall collections narrates the stories of cosmopolitan travellers fascinated by the arts and cultures of faraway lands.

Tucked away from the bustle of the city, but still very much in its centre, there is an atelier filled with art and culture, connected to the Italian heritage of beauty, art and the importance of sculpture.

The collection incorporated Memphis-touched patterns and Damier, with a large geometric logic established on toiles. With ethnic futurism, the fine knits spun so precisely in the globe-trotting patterns through boho dresses, fastened with scarlet-stoned buttons, fringed shearlings, and blanket coats with printed panels.