The new Calvin Klein Women fragrance launches a new campaign features Lupita Nyong’o and Saoirse Ronan, champions iconic women and celebrates heroines of contemporary culture. Award-winning actors and voices of their generation, both women are universally recognized for their unique talent, creativity, intelligence and strength of character.
“With this fragrance, we wanted to put the concept of plurality center stage. The campaign is an exploration of femininity – a group of women bonded by a common thread; the desire to have the power to create their own identity, and to support and lead the way for those that come after them.” said Raf Simons, Chief Creative Officer, Calvin Klein. “Calvin Klein Women is inspired by the transmission of strength and inspiration from one woman to the next; by plurality combined with individuality; freedom of expression; and the notion that the collective is as vital as the individual.”
The Calvin Klein Women fragrance is a play of contrasts, as infinitely varied as the personas of the women who inspire it. A woody floral, it fuses strength with fragility, freshness with sensuality. The light pink-hued fragrance builds around three core ingredients – fresh eucalyptus acorns, delicate orange flower petals and rich Alaskan cedarwood. The flacon blurs the boundaries between art and fashion, fusing quotes from the visual language of contemporary photography with age-old notions of the feminine. It is redolent of a timeless femininity, with an ergonomically rounded shape in weighted glass and silver collar and pump, drawing on traditional fragrance archetypes. It simultaneously disrupts aesthetic codes and respects traditions – the graphic, oversized disc-shaped cap designed in collaboration with Raf Simons, a canvas for a photographic print by Anne Collier.
Calvin Klein Women is asking “Who are your women?” By using #IAMWOMEN, women around the world can pay homage to the females in their lives, who helped make them the individuals they are today by simply sharing a picture of those that inspired them.
Calvin Klein Women is now available for sale at Calvin Klein retail locations, Harvey Nichols London Knightsbridge and on HarveyNichols.com.