For the 10th anniversary of the launch of the iconic Peekaboo bag, the Italian brand unveils the second chapter of the Fendi Me And My Peekaboo project with a series that opens with Kim Kardashian West, Kris Jenner and North West, who for the first time, show a different side to their personalities through candid and spontaneous shots.

Featuring five short videos and a series of unreleased images, the brand reveals the intimate and unexpected relationship between each protagonist and the Fendi Peekaboo.

“The Peekaboo is timeless because it’s so simple and a classic bag you can wear no matter the occasion or season. That’s why I chose the Peekaboo, because it’s classic but also modern,” said Kim Kardashian West.

The music of Kanye West guides the narration and, one episode after another, in a crescendo of emotions, Fendi reveals the deep, intimate and familiar bond between the protagonists.