Eminem links up with rag & bone for his latest collaboration

Together, rag & bone x Eminem have created a limited edition capsule that includes the  brand’s first-ever ‘Icon Hoodie’ in three colors and three t-shirts: the Kamikaze, Success and Graffiti tees.  The collection features subtle graphic nods such as a stylized take on “313”, the area code of Eminem’s Detroit hometown. Additionally, the range includes a series of three T-shirts emblazoned with graphics inspired by some of the emcee’s most iconic lyrics.

“Eminem is a legend, it’s as simple as that. We have spent years working to collaborate with true originals, people who have forged their own path in life. For me Eminem utterly personifies ‘original’. Working with him on this project was humbling, inspiring and generally awesome, ” said Marcus Wainwright rag & bone CEO, Founder & Creative Director.

The Icon Project shot by Darius Khondji shows Eminem is also shown wearing the looks, which range in price from $95 to $250.

The Rag & Bone x Eminem capsule collection is set to launch at a one day only pop-up in London on July 13 to coincide with the final days of the rapper’s European leg of his “Revival” tour. However, for fans unable to attend the pop-up, the collection will be made available via Rag & Bone’s online store on July 14 at retail value of $95 USD–$250 USD.