GIVENCHY NIGHT NOIR FALL 2018 AD CAMPAIGN
Givenchy owns the night with this latest Fall campaign.
July 13, 2018
This season, Clare Waight Keller celebrates the thrill of where the night may lead with the Givenchy Night Noir Fall 2018 ad campaign photographed by Steven Meisel. The in-crowd is heading to a party at a secret address. Getting there is about having the right GPS coordinates— and the right look. Once inside, there’s more going on than meets the eye.
Under the direction of Clare Waight Keller, the campaign celebrates stolen moments, captured on the fly. It’s an edgy scene somewhere vaguely underground. Black and white images echo Berlin in the mid-Eighties, yet are very much of-the moment, staying true to Clare Waight Keller’s latest Givenchy ready-to-wear collection of the same name.
The secret location could be anywhere, someplace in a fringe neighborhood of Paris, London, New York, Tokyo or Shanghai.
Lovers seize the intensity of an instant, alone in the crowd. Givenchy’s inherent duality appears as couples give it all up during a night on the town: there’s freedom in the turbulence of a dance floor, high voltage seduction, revelation and concealment, stolen embraces. At sunrise, it will all feel like a dream. Real or imagined, the mystery remains. Its signature: 4G.
In keeping with the spirit of Night Noir Givenchy will be conducting a 4G wild posting sticker campaign in various cities around the world. The images will become real: be on the lookout, and stay tuned for details.