MOSCHINO FALL 2018 AD CAMPAIGN
Colorful aliens invade for the Moschino Fall campaign.
July 9, 2018
Creative Director Jeremy Scott launches the Moschino Fall 2018 ad campaign photographed by Steven Meisel via Instagram featuring Gigi Hadid, Kaia Gerber and Soo Joo Park.
The first image included Kaia covered in orange, while the second image presented Gigi in all-blue body paint alluded to a theme of “Alien Nation.” In the campaign styled by Carlyne Cerf de Dudzeele, each model dons a colorful look. Gerber wears a sky blue outfit similar to pieces worn by former first lady Jacqueline Kennedy Onassis, while Gigi dons an orange zip-up dress with black accessories. Park who is featured with blue body paint appears in a light pink two-piece outfit topped off with a pillbox hat and matching handbag.
The edited caption first read: “The only thing illegal about this alien is how good she looks.”
Jeremy Scott mentioned, “The entire concept of my ad campaign was to bring attention the U.S. administration’s harsh stance towards ‘illegal aliens’. I painted the models in my show and this campaign as a way to bring attention to this and discuss what exactly is an ‘alien.’ Are they orange, blue, yellow, green? No they are our friends, neighbors, co workers, relatives and people we love.”
Painted like ‘Star Trek’ aliens, the models wear 60’s inspired skirt suits and dresses in vibrant colors. Carlyne Cerf de Dudzeele styles the shoot with makeup by Pat McGrath and hair by Guido Palau.