Introducing the new Ermanno Scervino Fall 2018 ad campaign, shot by the Swedish photographer Mikael Jansson in the picturesque landscape of Balze del Valdarno.
The images, inspired by cult scenes from Italian films such as the open-air breakfast in Luchino Visconti’s Leopard and the walk through Death Valley in Zabriskie Point by Michelangelo Antonioni, feature female models Myrthe Bolt, Kirin Dejonckheere, Sara van der Hoek, Chunjie Liu and male model Barry Lomeka.
“For this campaign, I wanted to have some timeless images that would be as impactful as those from the greatest Italian films, which I am passionate about. I thought that Balze del Valdarno would be the perfect location; first of all because it’s in Tuscany, like my brand, but also because it helps to create a dreamlike atmosphere, without shifting the focus of the shots. This was all captured through the eye of Mikael Jansson, with whom we continued the work and the story we started in the previous season”, said Ermanno Scervino.
Watch behind the scenes as the models frolic in Balze del Valderno for Ermanno Scervino’s latest campaign.