Frédérique Constant unveils its new additions to the Ladies Automatic collection with Ambassador Gwyneth Paltrow in a new advertising campaign
Gwyneth Paltrow stars in the new campaign by Frédérique Constant highlighted the 2018 Ladies Automatic timepiece selection. The brand welcomes six new models into its iconic Ladies Automatic collection, completely redesigned with a new case shape and new color combinations.
A spring breeze is blowing through Frédérique Constant, thanks to the new Ladies Automatic models: striking, they make ideal accessories for the season. Distinguished by their subtle lines, refined decorations and colorful tones, they will please women who value everyday practicality and elegant timepieces. By combining tradition and modernity, these watches enhance the natural beauty of women, adorning their delicate wrists.
The brand’s iconic “Heart Beat” signature opening at 12 o’clock stands proudly on the decorated sunray dials. The four new colored Heart Beat dials are further enhanced by applied diamonds and Roman numeral indexes. With each glance, its owner can enjoy both the beauty of the design and the craftsmanship of the watch.
This emblematic “Heart Beat” aperture has been a renowned success for Frederique Constant over the years. It is a true expression of the brand’s interpretation of time. Thanks to this embellished opening, protected by a convex sapphire crystal, the beating automatic movement can be admired.
The six new watches come either with polished stainless steel or rose gold plated 36mm diameter cases with an open case-back.
For each Ladies Automatic watch sold, $50 is donated to DonorsChoose.org, Gwyneth Paltrow’s charity of choice. This partnership enables DonorsChoose.org to support education and sports for underprivileged children. Each year, Frederique Constant wants to make a significant change and impact positively the lives of many with this charity engagement.