Escape to Milan for Stella McCartney Cruise 2019 presentation amongst summertime themed vignettes and lawn games.

June 21, 2018

Celebrating a playful spirit and irreverent style, we reveal the Stella McCartney Resort 2019 collection at a garden party in Milan’s Magenta neighbourhood. The collection played off the relationship between the Stella woman and man with looks hitting our quintessential codes.

The brand’s first presentation in Milan for four years, there was lawn bowling, horseshoe games that nod to British garden culture, live statues as well as streaming of the World Cup. There was also pizza and spritzes enjoyed by the guests, and exclusive entertainment by burgeoning London talent: songwriter Cosmo Pyke, British rapper Nadia Rose, and DJ Fabienne, reaffirming our natural connection to new music. Guests including Isabella Ferrari, Francesco Vezzoli, Lapo Elkan, Luka Sabbat, Levante and Rinka celebrated with us in true Stella style.

The Spring 2019 Women’s collection comprises our signature style, felt through masculine tailoring, delicate lace, decorative prints and touches of skin-free-skin, all of which is set off in a colour palette that celebrates Spring with pinks, blues, sand and shimmering white. Anchoring sustainability within the collection, we have created a transparent material similar to PVC, but without the harmful effects to the environment – a milestone for us. This PU material is used to construct statement transparent bags and embellished pearl and stud shoes.

Watch behind the scenes as models and guests enjoy the fun Summer night unveiling Stella McCartney’s Resort collection.


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