Presenting the latest Fendi Spring 2018 men’s eyewear collection with a new exciting film starring Jamie Campbell Bower, model, actor and frontman of the music band Counterfeit.

Bower returns to his retro-styled roots in this 1970s setting. Described as “a journey into Jamie’s eclecticism”, Discovering Me is an exploration of Bower’s stage prowess as much as it is his inner self, framed beautifully in every shot by Fendi’s SS18 eyewear collection for men. A journey into Jamie’s eclecticism, filmed while acting, modelling and performing as a reflection of his reality, the video depicts an introspective day with him, discovered through the lenses of the new collection.

“So excited to share my first Fendi eyewear campaign shot with you all,” Bower posted on his social media account. “The team behind this is nothing short of amazing and the creative freedom they have given me will always blow my mind. Thank you so much Fendi l There’s more to come so keep your eyes peeled.”

The new Fendi sunglasses line consists of several trendy oversized aviators, ultra-wearable and distinctive round frames, and eye-catching pentagon-shaped shades. Just like Jamie Campbell Bower himself, the eyewear pieces are all undeniably stylish, with a definite rock and roll edge.