Chanel is reaffirming its link with Capri by reopening the doors of its ephemeral boutique.

June 15, 2018

On the picturesque Via Camerelle, the Chanel Ephemeral boutique in Capri, is accessible via a luxuriant brick-coloured terrace that forms a harmonious combination with the hues of the terracotta façade and flower pots. The wild Mediterranean vegetation of olive trees and bright pink bougainvillea contrasts beautifully with the contemporary design of the ephemeral space itself.

Upon entering the boutique, the House’s codes are present and illustrated in an understated manner. The iconic and emblematic tweed fabric adorns a sofa and fitting room in a two-tone interior where walls, floors and niches are bathed in a raspberry red coloured paint and cleverly contrasted with white. Shades of red that echo the outside of the boutique are found inside, the exterior finds itself within. A selection of exceptional jewelry pieces from the exclusive Camélia Ajouré collection are presented in glass cabinets alongside a selection of iconic watches.

Coco Beach de Chanel, the new Ready-to-Wear and accessory collection for beach and seaside resorts is available in Capri as one of the Chanel boutiques worldwide that will exclusively showcase this collection.

Visitors are also invited to embark upon a new olfactory journey and discover the new Les Eaux de Chanel fragrances inspired by three places dear to Mademoiselle Chanel: Deauville, Biarritz and Venice.

The boutique will be open from May 5th until October 14th 2018.


Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.