Highly seductive, Balmain launches a Cruise collection that is hot and haute

Comprised of some 900 pieces, the Balmain Resort 2019 collection features  rococo minidresses, achingly glam daywear, and broadened range of bags and shoes without any risk of wardrobe repetition.

“It’s about an infinite summer—one with no ending,” said Olivier Rousteing.

He explained how this vast collection could be viewed through an overarching message of contrast and paradox. As in, sculpting jute toile and raffia into a sexy silhouette and paneling a body-con dress in geometric wood tiles like an ornate Venetian floor.

For every saturated sunset and mirrored mosaic, he delivered a fair amount of ease. Relaxed jackets and menswear pants covered in faded tropical scenes; fresh, stretchy versions of the classic black-and-white herringbone; and a Balmain spin on the humble marinière and overalls (lustrous; shredded) were comparatively chill. The nautical spirit continued with a new swimwear range that featured coin buttons arrayed like his classic double-breasted jackets.

If not evident in the collection itself, Rousteing’s vim and vigor remain bottomless. “It always feels like a beginning; there is always a new chapter at Balmain—it is never boring,” he insisted.