BOTTEGA VENETA NEW BOUTIQUE IN MADRID
Bottega Veneta opens a new store in one of the most prestigious shopping destinations in Spain.
June 5, 2018
Located at Calle de Serrano, 70 in the “Milla de Oro” (Golden Mile), the new Bottega Veneta boutique in Madrid 559 square meters over two floors and showcases an extensive range of products for both women and men, including ready-to-wear, handbags, small leather goods, shoes and accessories.
“I’m delighted to be opening a new store in Madrid,” says Creative Director Tomas Maier. “The city has a historic beauty to it while exuding modernity and elegance, making it a natural fit for the brand. I’m confident that our clientele and all those who visit will appreciate the environment that we’ve created for them to enjoy the collections.”
The store’s façade preserves the building’s 1930s design, featuring a grand central wooden door that was originally a carriage entrance at street level, and wrought-iron balconies on upper levels.
The interior of the store, conceived by Creative Director Tomas Maier, is centered upon the idea of using light and space to create a sense of intimacy and sophistication—and a thoroughly luxurious shopping experience. Every element of the boutique’s interior—from the oak tables and handcrafted vitrines to the door handles sheathed in leather—is custom-made.
Among the notable design features are walls covered with ultra-suede or hand-made light beige Marmorino and customdyed pure New Zealand wool carpets. American oak and bronze-tinted glass bring yet more light into the space, while metal fixtures in matte black and warm have a muted glow. Fabrics include raso di satin, suede and mohair for seating, all in soft, luminous shades of gray and light brown like Flagstone, Roccia, Argile, and Dakar. Gris du Marais, a new natural stone, has been used for the windows podiums. The store is an elegant reflection of Bottega Veneta’s defining qualities, which include timeless yet innovative design, the highest quality materials as well as a sense of mystery and surrealism.
“This opening is part of our strategic efforts to strengthen our roots in Europe,” says Chief Executive Officer Claus-Dietrich Lahrs. “The new boutique joins the other two shops within El Corte Inglés. We arrived in Madrid in 2005 with the first flagship. Throughout the years, we have built a strong connection with the local clientele who appreciates the quality and timelessness of our collections.”