British actor Henry Cavill, best-known for playing the world’s most famous superhero, stars as the face of the BOSS eyewear collection. He sharpens his focus in preparation for his next role, wearing new sunglasses and opticals from BOSS eyewear.

Introducing innovative new BOSS Eyewear, expertly designed with the utmost attention to detail featuring british actor Henry Cavill. This season’s eyewear collection combines innovative technology with unique style, featuring lightweight rubber frames and subtle acetate spoilers. Sharpen your focus and move towards your goals in a pair of our signature frames.

“With a singular focus on the obstacle, you can approach it from any direction you want. That, in itself, makes the obstacle easier to surmount,” said Cavill.

Henry Cavill represents the ambitious BOSS man in the new campaign, shot by photographer Paul Wetherell.