Introducing the Roberto Coin 2018 ad campaign featuring Arizona Muse, the brand’s face and spokesmodel. Roberto Coin has chosen her, as he did for the last campaign, for the grace with which she interprets contemporary concepts of style and elegance.
Nature will be the setting again, interpreted this time in a more evocative key using reflections of light and shadow.
Photographer David Sims has created a distinctly Mediterranean atmosphere with the warm light of sunset that evokes memories of long summer afternoons when the passage of time was marked only by the sea and its tides.
The essentialness of the images and of Arizona’s look leaves ample space for the jewelry to shine in a design that is always new and constantly evolving – another characteristic that guarantees that the brand’s concepts and style never lack diversity.
The nine shots chosen for the campaign range from the romanticism of Princess, Venetian Princess and Princess Flower to the extreme essentiality of Classique Parisienne and the artistic exuberance of Roman Barocco all the way to the revolutionary essence of Sauvage Privé and Pois Moi.
Watch the video below for a glimpse behind the scenes.