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LONGCHAMP BY SHAYNE OLIVER CAPSULE COLLECTION FILM

LONGCHAMP BY SHAYNE OLIVER CAPSULE COLLECTION FILM

Streetwear guru Shyane Oliver creates a cool collection for Longchamp with a slew of slogans.

May 28, 2018

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Taking the concept of travel gear into a new era, the Longchamp by Shayne Oliver collection merges Longchamp’s history of craftsmanship and French elegance with Oliver’s transformative aesthetic, resulting in a dynamic offering for both men and women.

“The first thing that interested me with the project was the garment bag,” said Oliver. “From there, I began to think about how travel influenced me in my past collections and how I could bring that into the language of Longchamp via the graphic.”

Another jumping-off point for the designer was the simple T-shirt; the perfect blank canvas to marry old and new. “We introduced a T-shirt style that speaks to the usage of the Longchamp graphic, and then added the handles from the iconic Le Pliage,” he said. “In that way, we were able to mix a classic detail with a new idea.”

The words emblazoned on the bags—”hiatus” and “realness” have personal significance, Oliver explained. “Hiatus means ‘a gap’ or ‘a break.’ The Hiatus logo relates to the period when we began working on this collaboration,” he said. “It was the right time for it to happen, so I felt like it was a great way of speaking about what was going on in my life—about needing to take a hiatus from the project I was working on and focus on where I was heading, which is this series of collaborations with brands that have great heritage and renowned craftsmanship, and putting my own spin on it. These bags are meant for the realness of life; it is less about having logos.”

The collection includes leather goods, footwear, ready-to-wear and garment bags, as well as a new iteration of Longchamp’s iconic Le Pliage® tote, reimagined by Oliver.

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